The Computer ICU
Brand Identity
Web & Mobile Web Design
Merchandise Design
Helped refresh and build a brand identity and design system for a local small business. Computer ICU provides top quality repair, upgrade, maintenance and IT solutions for all things networking and computing for other small businesses. Care and compassion is their priority and we needed a brand to reflect this.
The Brandmark & Message Pillars
The brandmark contains shapes representing connection and nature. Along with this we developed strategic message pillars to align with each part of the business.
Colors and Type
Copper and greens inspired by a mother board paired with clean "future-proof" typefaces.
High Level Site Map & Web Design
Currently not in the company's plans to refresh, but we wanted to think ahead and reimagine how this new branding would transfer to a desktop and mobile website.
Brand Applications
To further showcase the brand look & feel we included some merchandise and stationary designs.
